Electric Vehicle Supply Equipment.
The conductors, including the ungrounded, grounded, and equipment grounding conductors, and the electric vehicle connectors, attachment plugs, and all other fittings, devices, power outlets, or apparatus installed specifically for the purpose of transferring energy between the premises wiring and the electric vehicle.
At first glance, you might think that this definition defines the EVSE as not part of the premises wiring, since its purpose is "transferring energy between the premises wiring and the electric vehicle." But you can say the same thing about a NEMA 5-15 receptacle, its purpose is "transferring energy between the premises wiring and cord-and-plug-connected utilization equipment." It is commonly understood that a NEMA 5-15 receptacle supplied by permanently installed building wire is part of the premises wiring; if it weren't, GFCI receptacles could not be used to provide GFCI protection of the outlet. So this definition does not settle the question of whether the EVSE is before or after the outlet.
Then there's the definition of utilization equipment: "Equipment that utilizes electric energy for electronic, electromechanical, chemical, heating, lighting, or similar purposes." A typical J1772 EVSE is just a slightly smart high power switch and connector. Its job is not to utilize electrical energy but to pass it along unmodified to an EV. As such, the closest analogue would be a wifi-enabled smart receptacle that you could turn on and off remotely. That would not generally be considered utilization equipment.
One could argue that the use of a flexible cord indicates that the EVSE is not part of the premises wiring system. But we also have permanently installed overhead cord drops that terminate in a hubbed box with a receptacle--are those not part of the premises wiring system?
Lastly, we have this product from Eaton, which consists of a double pole breaker married to additional electronics that take up two more spaces in the panelboard and provide all the J1772 EVSE functionality. From the breaker you can directly connect an EVSE cord, or you can run the 5 conductors of the J1772 standard to a junction box using building wire, and at the junction box connect the J1772 cord and vehicle connector. That really, really looks like an EVSE that is part of the premises wiring system.
So the upshot, as far as I can see, is that there is nothing definitive in the NEC as to whether the outlet for a hardwired EVSE is where the building wire terminates in the EVSE wiring compartment, or at the end of the vehicle connector, or even somewhere in between.
However, this distinction would only matter, as far as I am aware, if you had an EVSE that implemented Class A GFCI protection of its J1772 cord and vehicle connector. Every EVSE on which I've checked the spec sheet only implements CCID20, which has a 20ma trip threshold. So for any such CCID20 EVSE, if the outlet requires GFCI protection, that will require a device in the branch circuit supplying the EVSE, regardless of where within the EVSE the outlet is located.
Cheers, Wayne